“My main interest is the involvement of businesses on society, ranging from urban and regional developments to the consumer’s living room. This is also the common denominator in my studies: I started out as an art history student, graduated as a historian of architecture and urbanism, and now, in my doctoral research, I combine the disciplines of urban and business history. In my work, I analyze organizational storytelling and narratives to see which values represent organizations, and how they use these values to justify strategies, decisions, and policies.”